It's Relevant, LLC is a video news company based in Fairfield County, CT. The company's mission is to operate on a town-by-town basis, keeping the news relevant to its viewers. While the thousands of original video stories produced by It's Relevant look and feel like television news packages, the subject matter and truly local focus of the stories are simply unparalleled.

It's Relevant has dedicated news teams in Stamford, Greenwich, Norwalk and Westport, CT. Each news team regularly produces more video stories in each town than any other news agency. In addition to the great number of news stories, the subject matter is much more focussed on community happenings, often overlooked by television and newspapers.

It's Relevant focusses on education, politics, events, entertainment, business, government, arts, health, food and other things of relevance to local residents. The video stories are delivered to viewers everywhere they are; online at, on-the-go via native mobile applications on iPhone, iPad, iPod and Android, on television via It's Relevant TV, throughout retail, public and business locations via It's Relevant In Store, and in search through a partnership with YouTube/Google.

Corporate Leadership

Jonathan Krackehl
President, CEO

Jonathan has a long background in creative production and marketing for interactive and mobile media. Before developing the look, feel and functionality of It's Relevant's web, mobile and television platforms, he spent close to eight years in Media at the global management consulting firm, McKinsey & Company.

In the early 2000's, Jonathan founded the out-of-the-box entertainment program, Real Magic TV, through which he created original programs and fan interactions, attracting millions of online viewers. He helped to grow the careers of (now) household names including Maroon 5, Jason Mraz, Gavin DeGraw, John Mayer, Ben Folds and Fall Out Boy.

Jonathan has long been recognized as an leading innovator in the digital space. He has been called upon to produce original programming for the Fuse TV Network (reaching 44+ million homes), by Apple to have one of the first-ever featured iPhone applications on, by YouTube/Google to help pilot and become one of YouTube's very first content partners, and by Hulu to be one of their first independent content providers. His productions have been seen around the world on,,,, Tivo, XBOX, Playstation and more.

Jonathan's unique experience and marketing plans have made him a go-to for many content producers including Walmart who reached out to him during the creation of their online music series, "Soundcheck." His expertise has also spurred partnerships with companies including Sony and Flip Video/Cisco, in which Jonathan created buzz around products for audiences in the 16-24-year-old age group.

As President/CEO Jonathan directs It's Relevant's strategy, design, audience development, and strategic partnerships.

Twitter: IRJonathanK
LinkedIn: RMTVJonathan

Ed Massena
Editor, COO

Ed brings to a unique combination of experience that blends a knowledge of academic pedagogy with online media production. A New York State-certified social studies teacher, Ed has worked in a variety of classroom settings where he has adapted curriculum to accommodate multiple learning styles and bridged traditional topics with contemporary technology and pop culture.

He has honed his skills in video and audio production through a video production venture and live music venues where he has produced mobile audio recordings for surround sound with dozens of artists including Jason Mraz, Anna Nalick, and Teddy Geiger. Ed's work in streamlining audio production specifically for the web ecosystem has been featured in "Mix Magazine" and his productions can be heard online through iTunes and Hulu.

Twitter: ItsRelevantEd

Kevin Stagg
Director of Sales

Kevin Stagg joins It’s Relevant with over 30 years of marketing and advertising experience, including local advertising sales for several local radio stations and websites, as well as national radio and web advertising sales. Kevin has worked with brands such as Apple, General Motors, Harley Davidson, ABC and NBC Television, and Dunkin’ Donuts just to name a few.

Kevin attended Ithaca College with an initial interest in Broadcast Journalism. Upon graduation, Kevin was persuaded to try his hand at radio ad sales. His career took him from Poughkeepsie, NY to Washington, D.C., Atlanta, New York and now back to Fairfield County, CT.

“I enjoy working with the local businesses in lower Fairfield County— the places where we spend most of our money and our time. I am privileged to have earned the trust and respect of many local business owners and operators, and I take very serious the opportunity to help them grow their businesses. A vibrant local business community really improves the quality of life for all of us.”

Our Reporters

Kwegyirba Croffie
Samantha McKelvie
Priscilla Lombardi
Taylor Knight