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Retailers Gear Up for Super Bowl Sunday

Bruce Park Sports stocked with jerseys for young fans

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By:
Greenwich, CT | Added on January 21, 2015 At 03:23 PM

You've got your snacks and big screen ready for Super Bowl 49 next weekend ,but what about your jersey? With the New England Patriots taking on the Seattle Seahawks on February 1st for Super Bowl 49 at the University of Phoenix Stadium, retailers are making sure they are stocking up so you have what you need to cheer on your team.

Before sitting down to watch the game, young fans & their parents can stop by Greenwich's Bruce Park Sports, who have been outfitting fans & players alike since 1971.

Greenwich High School alumni Mark Bisanzo has been CEO of the family owned Bruce Park Sports since 2007. His father Thomas, also a GHS alum, founded the business at 24 years old in 1971. 

"Kids like a winner. Kid for the most part really really like a winner. As soon as the Giants started off the season 0-6 last year, I was sitting on a lot of jerseys. After not making the playoffs for a few years, I've definitely seen my Giants jersey sales lag. That being said, Seattle has done a great job for the past few years and they have an exotic jersey so it really resonates with kids, both being an attractive jersey, winning and kind of the swagger they represent with their defense.

According to NFL Shop.com, the top selling jersey's include Peyton Manning at #1, Russel Wilson at #2 and Tom Brady at #5.

"Tom Brady's jersey sales haven't been that strong because he's been so good for so long, and the Patriots haven't changed their jersey much in the past 10 or 12 year," said Mark. "Winning actually brings some staleness to it."

Bisanzo says even though Greenwich may be in Connecticut, his customers aren't all Patriots fans.

"For the most part, I would say 3:1 we are a New York sports town," said Mark, due to the proximity Greenwich has to New York. "When the Red Socks start winning more, it becomes 2:1 and if the Yankees are winning more, 4:1. Same thing with the Giants and the Patriots."

And stats aside, players character help drive sales no matter what team they play for.

"Tom Brady went to the University of Michigan and Russell Wilson went to the University of Wisconsin-Madion. It is really easy for me if I can sell jerseys of people who are both smart and haven't gotten into trouble, because it makes them good role models," said Biszano.

"Russell Wilson for example is up for the Walter Payton NFL Man of the Year Award for the work he does with Seattle Children's Hospital. I like to support people like that. People who are more than the jersey they wear."

So who are you rooting for? Will the Seattle Seahawks be back-to-back Super Bowl Champions, or with the New England Patriots take it all? Let us know in the comments section! 


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